How to Improve Brand Performance in Store
Tanggal: October 11, 2019
Tempat: Mula by Galeria, Cilandak Town Square, Jakarta Selatan
Pukul: 14.00 - 17.00 WIB
Pendaftaran:
- IDR150K 1 Ticket
- IDR250K 2 Tickets
- IDR300K 3 Tickets
Based on data from Kantar, general trades (or known as Traditional Trade) still an essential touchpoint for the consumer. In Indonesia, 80% shopping occasion for FMCG products always happens in general trade. That’s why maintaining brand performance is critical for winning the competition in Indonesia market.
A retail audit is a part of a market research study. It helps the brand owners, manufacturers, and retailers to collect information about the brand's sales volume, sales trends, stock levels, the effectiveness of in-store display and promotion activities, and other associated aspects. The collected data is used as guidance to identify their performance (brand or store) and help them to develop a strategy and implement a robust retail execution strategy
